Scaling a Premium Textile Brand

From $10–20K Months to $56K+ Revenue Months

Mar 2025 – Mar 2026

4.55x Meta ROAS | 2,734 Purchases | All on new customers

APPLY TO SCALE

The Starting Point

A premium eCommerce textile brand

  • Previously reliant on marketplace revenue.

  • No structured paid acquisition system.

  • Inconsistent creative output.

  • Retention was passive.

Revenue plateaued in the $10–20K/month range.

The objective: build owned-channel scale.

The Intervention

Acquisition

3-campaign structure
Testing / Scaling / Remarketing

Excluded purchase history
Prospecting isolated from remarketing

New customer acquisition only

Creative

35+ creatives tested monthly

Winning hooks remixed
Angles iterated rapidly

Faster iteration cycles

Retention

Quarterly flow audits

Segmented campaign volume increase

Active list management
Prevented audience fatigue

The Numbers

January 2026 performance snapshot