We Help Japan-inspired eCommerce Brands Grow

Boutique marketing for brands that blend design, calm, and culture.

Ads, emails, and conversion experiences refined for the modern aesthetic.

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Some nice things people say:

  • “Niels is excellent at removing confusion from the ad process, narrowing your ideal audience, and creating and improving ads.

    In less than 45 days he brought our ROAS from 2x up to 9x; Way faster than we expected.”

    David Macdonald, Cheo

  • “From start to finish,  Icarus Advertising demonstrated professionalism, creativity, and a deep understanding of my brand.

    The campaign's performance exceeded my expectations.”

    Chie Duncan, Vivat Veritas

  • “With Icarus Advertising’s help, we were able to grow from zero to making five figures a month.

    Niels didn’t just give us strategies—he worked closely with us to create offers that attracted customers and led to more sales.”

    Ruben Rengel, Shirayuki International

Our Core Growth Stack

Paid Media & Creative Strategy

Data-backed ad campaigns that feel on-brand and deliver real ROAS — balancing beauty with performance.

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Email Strategy & Automations

Build loyalty through calm, elegant messaging that drives sales — from welcome flows to post-purchase journeys.

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Conversion-Focused Web Design

Minimalist, intuitive landing experiences that turn browsers into lifelong customers.

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My Philosophy

I’ve lived in Japan for over ten years and spent much of that time learning how design, communication, and culture intersect here.

The way Japanese brands approach craft (attention to detail, respect for process, consistency over flash) has shaped how I work.

At Icarus, that means helping brands grow without losing their character. We use data and strategy, but the goal is always simple: marketing that feels genuine and works long-term.

~ Niels Michael, Founder

Reach Out

Got a question?

Shoot us an inquiry and we’ll get back to you.